Charizella Henriquez

Skohe i Gana: turning a casino promotion into a playable digital experience

• Role Concept, UI design, copy, build, campaign proposal
• Where Aqua Casino, 2026
• Built with AI tools, including Claude

The brief

The goal was to create a promotional experience that was fun for players but simple for casino staff to manage. I developed the idea as a digital Papiamentu game exclusive to Aqua Players Club members and connected to their existing Player ID.

What I delivered

I took the idea from concept to a playable game in Aqua's branding, and wrote the campaign proposal around it. Members scan a QR code, enter their Player ID, choose one of three kokolishi, and see an instant prize reveal. Each member can play once a week, with protection against replays and refreshes. A separate staff flow, behind its own login, lets hostesses check a prize code and mark it redeemed, and each code works only once.

The outcome

Management approved Skohe i Gana as a campaign for Aqua Players Club members. I built the game end to end: the player experience, the weekly play limit, and the staff redemption flow, tested from first tap to redeemed prize.

Black Friday across five stores

• Role Strategy, campaign design, production
• Where Lucky Shopping Center and sister stores, Sint Maarten
• Years 2024 and 2025 shown

The brief

Turn Black Friday into a store-wide campaign that could compete for attention across Sint Maarten, bringing Lucky's beauty, fashion, footwear, electronics and home categories together under one clear promotion.

What I led

I developed the campaign direction and rollout, then carried it across social media, print, in-store screens and outdoor advertising. The system covered everything from the initial save-the-date to category promotions, flyers and high-visibility digital screens, keeping five stores and multiple product categories visually connected.

The outcome

The campaign became a recurring Black Friday system that I developed and adapted across multiple years. Across the Black Friday campaigns I worked on, Meta-recorded impressions grew from 624K in 2023 to 805K in 2025, alongside coordinated social, print, in-store and outdoor creative. Across the years I worked on it, I also saw stronger turnout and helped position Lucky as a one-stop shopping destination beyond its core beauty offering.

An annual beauty event with L'Oréal, Garnier, Maybelline, and NYX

• Role Visual adaptation, social, in-store screens
• Where Lucky Shopping Center, Sint Maarten
• Years 2023 to 2025

The brief

Bring L'Oréal, Garnier, Maybelline and NYX's annual beauty activation to life inside Lucky, adapting the regional campaign to our audience, channels and physical retail environment.

What I delivered

I worked on this partnership across three editions: Make Up Your Mind (2023), #ViralBeauty (2024) and Hair Palooza (2025). Each year I translated the supplied campaign into a complete local rollout: social content and countdowns, in-store and outdoor screens, event signage, a large event banner and branded roll-ups. On the day I set up the activation: I assembled goodie bags from the products the brands sent, arranged the tables, and directed where the stage, makeup chairs and goodie tables went. I also supported the event promotion around visiting beauty experts, demonstrations and customer experiences.

The outcome

The activation became a recurring event at Lucky, drawing strong customer turnout year after year and building continuity between the partner brands' campaigns and Lucky's own marketing.

Event identity for the Fair Trade Authority Curaçao

• Role Identity and design
• Where Curaçao, freelance (Pixelance Designs)
• Event Digital Transformation, FTAC's 5-year anniversary

The brief

A two-day event on digital markets and e-commerce. FTAC's logo already existed. The look of the event did not.

What I made

Full creative freedom within the existing logo: a newspaper ad, a social campaign with a countdown and a QR code for sign-up, PowerPoint backgrounds for the stage, and name badges.

The outcome

The identity carried consistently from digital promotion through the physical event, including social media, print, presentation screens and attendee materials. The final event was well attended and the complete visual system was produced as designed.

Garnier Fructis Hair Filler, shot and edited in-house

• Role Photography, editing, layout
• Where Lucky Shopping Center, for social and in-store

The brief

Create campaign visuals for the launch of Garnier's new lines at Lucky, for social and in-store channels. Garnier gave us permission to make them in-house using their brand elements, so everything had to follow their brand guidelines.

What I delivered

I received Garnier's brand elements and built a compact product setup inside the office. I photographed the range myself and placed the shots into finished layouts for social media and in-store screens, handling setup, photography, retouching and layout. Each visual went to Garnier for approval before I published it. I also animated the range into a short social video.

Kòrsou na Mundial 2026: logo and social content for a fan travel guide

• Role Logo, giveaway post, two short videos
• Where Curaçao, freelance (Pixelance Designs)
• Client A fan-run travel guide for Curaçao supporters at the 2026 World Cup
• Page Kòrsou na Mundial 2026 - Fan Travel Guide, on Facebook

The brief

A fan-run travel guide for Curaçao supporters heading to the USA for the 2026 World Cup needed a recognizable identity and social content for its page.

What I delivered

I designed the logo and page icon, then created selected pieces on request: a giveaway post for clear stadium bags, an AI-generated model video, and a short video showing what fits inside the clear bag.

The outcome

The giveaway post drew 622 comments, 311 likes and 118 shares on the page.